Books

The Challenge of Choice

The decisions we make will invariably reflect the quality of our health, businesses, careers and relationships, and yet few people actually know how to make a critical decision with any degree of certainty.

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Most of us make decisions in one of two ways: we make decisions with complete confidence only to be surprised if things go wrong, or we make decisions and just “hope” that everything works out.

In either case that’s not decision-making, that’s hoping, gambling and wishful thinking, which is how I too used to make decisions, until disaster struck.

Many years ago, I created and launched my first boardgame MindTrap®, it was a combination of puzzles, riddles, and murder mysteries which sold millions of copies worldwide.

As a games entrepreneur, I experienced spectacular success and colossal failure; the failure was always the result of a bad decision.

After making several disastrous decisions in a row, I was determined to know if our most important decisions were something we could determine or if they were largely the result of chance and the unpredictability of life?

The answer to that question is my book, The Challenge of Choice … how to make a “good” decision when in REALLY matters!

In The Challenge of Choice you will go on a fascinating journey in exploring the inner workings of the human mind and how it really works when it makes decisions – and here’s a spoiler alert – it does not work the way you may think it does – however, anyone of us can learn how to make any important decision with 100%, certainty – that means knowing you’ve made a good decision before you see the outcome.

Every critical decision you make will create more problems … or more opportunities – it’s one or the other – and that’s why learning how to make critical decisions with certainty is the most valuable skill you can acquire.

The Challenge of Choice will show you how.

Editorial Reviews

Lovely words from reviewers

Blueink Review

"This is a well-written, sharply focused book that will spur readers to question their own decision-making processes. Snazzy quizzes for rating one’s decision-making acumen are included, and there’s a colorful seven-step flowchart for aiding in making the right choice. For people in the business world and beyond, this compelling book could be a real game-changer."

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Kirkus Reviews

"In these energetically written pages Fast dissects a wide variety of cognitive tendencies. He’s excellent at clarifying these concepts, using examples from history and current events to illuminate how people hinder their own decision-making abilities. Readers are sure to see themselves in some of Fast’s examples and will likely learn a lot from them. A fast-paced, thought-provoking behavioral blueprint."

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Book Nerdection

"The author did a lot of research on the subject of unconscious decision-making and is well-versed in the concepts. Everything the author talks about makes sense to the average reader, and the book is well-written and clear. A must-read for people with a knack for making bad decisions, which is most of us, honestly."

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Reedsy

"Fast presents a thought-provoking exploration of decision-making, dissecting the complexities that underlie our choices.  A well-crafted journey into the psychology of decision-making, blending insightful anecdotes, historical perspectives, and practical advice. A must-read book for those seeking to enhance their decision-making skills."

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Booklife Reviews

In this informative book, Fast advises, “the degree of happiness and satisfaction you’ll get out of life will ultimately come down to the quality of the decisions you make.” Fast makes a decisive argument for why decision-making skills are crucial and are something every one of us can learn to do. His straightforward guidance can be applied across a variety of settings.

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BookTrib

"This book is chock-full of great information, fun facts, interesting quizzes, and fascinating real-world examples that will take you on a fascinating journey into the inner workings of the human mind."

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Blueink Review

The Challenge of Choice … how to make a “good” decision when it REALLY matters!

Richard Fast  – 29 Days Inc., 215 pages, (paperback) $24, 978-0-9879193-6-6

(Reviewed September 2023)

Humans are bad at making good decisions, notes Richard Fast, creator of the board game “MindTrap” and author of Obesity. In this cohesive guide, he explains why and offers strategies for self-improvement.

Fast, who is also a certified trainer, wellness and weight-loss coach, cites numerous cognitive studies showing how humans often make decisions based on visual misperceptions, personal biases, and other “hidden traps.” In a 2001 experiment, a researcher in France tricked 54 budding sommeliers into thinking they were drinking red wine, when it was white wine dyed red.

“All living organisms …selectively adapt to a range of sensory perception” suited for their species’ survival, he writes, “and none “can perceive more than a tiny fraction of the known range of our physical universe.”

Too, the human brain is hard-wired for making quick and intuitive decisions, but in the modern world, Fast posits, this can result in sloppy critical thinking and bad judgment. He proposes numerous corrective measures: such as becoming more aware of “heuristics” or the mental shortcuts the brain often takes. He gives examples of people wrongly guided by “gut” feelings and emotions, and of others misled by “confirmation bias” who routinely ignore evidence that contradicts their beliefs. Fast stresses that decisions should be based on sound reasoning and clear logic. He urges readers to “be wary of what you ‘know’ to be true.”

This is a well-written, sharply focused book that will spur readers to question their own decision-making processes. Many case studies are taken from the financial and business sectors, suggesting this book is aimed at CEOs and entrepreneurs, though in a charming aside, Fast promises couples who make it a goal to become better decision makers, will improve their marriage.

Snazzy quizzes for rating one’s decision-making acumen are included, and there’s a colorful seven-step flowchart for aiding in making the right choice. For people in the business world and beyond, this compelling book could be a real game-changer.

Also available as an ebook and audio book

Learn the skills of decision-making with certainty