When it comes to a critical decision, there’s no such thing as a no-brainer. Every major decision is fraught with misperceptions, biases and tricks of the mind that profoundly influence our choices.
Every important decision we make creates more problems ... or more opportunities – it's one or the other.
Richard Fast is the creator of the best-selling board game MindTrap®, which has sold millions worldwide. With over 30 years of experience studying human behavior and decision-making, he helps individuals and businesses make better choices. His books, The Challenge of Choice and OBESITY... it’s NOT what YOU THINK is!, explore how simple decisions can drive lasting health, happiness, and success.
As an American Council of Exercise certified trainer and wellness coach, Richard provides organizations with practical strategies to enhance employee well-being and performance. Based in Ontario, Canada, he and his wife Michele share a passion for health, fitness, and food.