Why I wrote The Challenge of Choice … how to make a “good” decision when it REALLY matters!

For more than 30 years, I have pursued my passion to unravel the riddle of human behaviour to learn how we can take greater control of the hidden forces that shape our lives.

As an entrepreneur, I’m the creator of the best-selling board game “MindTrap®,” which has sold millions of copies worldwide.

I have experienced both sensational success and colossal failure. However, it’s usually the failures that are life’s greatest teachers, and so after enduring a string of them – based on horrific decisions – I was determined to discover if there was an identifiable cause to bad decisions or if it was just random luck.

The first thing I realized was that my disastrous decisions were the result of hubris, assumptions, false confidence and irrational beliefs rather than analysis, logic, and reason.

So, I was intent on finding out if we could actually determine our future by making critical decisions with certainty. This book is the culmination of years of research to answer that question.

Through that search, I discovered what I believe to be the most valuable skill, or should I say discipline, that any of us can acquire – which is the ability to follow a sound decision-making formula rather than what feels right.

Through personal experience and observation, I have found that not only does it work … it’s infallible.